MARKETING, SALES, PURCHASE / SALARY
MEXICO

SALARY SURVEYS

48

UPDATED
April 2024
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AVERAGE SALARY / YEAR

MOST TYPICAL SALARY / YEAR

Gross income

Net (after tax)

16.97 MXN = 1 USD

942,800 MXN

$55,543 USD

Mexico City

986,611 MXN

288,562 MXN

$17,000 USD

Including "Mexico City"

Excluding "Mexico City"

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Average Salary / Marketing, Sales, Purchase / Mexico

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Average salary for Marketing, Sales, Purchase / Mexico is 942,800 MXN per year. The most typical earning is 288,562 MXN. All data are based on 48 salary surveys. Salaries are different between men and women. Men receive an average salary of 1,081,259 MXN. Women receive a salary of 621,257 MXN.

Based on education, the highest salaries receive people with Doctorate Degree with salary of 1,227,237 MXN. The second most paid education level is Masters Degree with salary of 1,154,248 MXN.

Different experiences affect earning as well. People with 20+ Years of experience receive salary of 1,598,973 MXN. Employees with 16-20 Years of experience receive 1,576,907 MXN.

Levels / Marketing, Sales, Purchase / Mexico (Gross MXN)

Salary Levels (MXN) per Year	Surveys	[%]
50,900 MXN - 84,899 MXN	0	n/a
84,900 MXN - 169,699 MXN	0	n/a
169,700 MXN - 254,599 MXN	5	100% 10.42%
THE MOST TYPICAL SALARY
254,600 MXN - 339,499 MXN	7	89.58% 14.58%
339,500 MXN - 424,299 MXN	2	75% 4.17%
424,400 MXN - 509,199 MXN	4	70.83% 8.33%
509,200 MXN - 594,099 MXN	3	62.5% 6.25%
594,100 MXN - 678,999 MXN	3	56.25% 6.25%
679,000 MXN - 763,799 MXN	0	n/a
763,800 MXN - 848,699 MXN	3	50% 6.25%
848,700 MXN - 933,599 MXN	1	43.75% 2.08%
933,600 MXN - 1,018,399 MXN	0	n/a
1,018,500 MXN - 1,103,299 MXN	1	41.67% 2.08%
1,103,300 MXN - 1,188,199 MXN	2	39.58% 4.17%
1,188,200 MXN - 1,273,099 MXN	3	35.42% 6.25%
1,273,100 MXN - 1,357,899 MXN	1	29.17% 2.08%
1,357,900 MXN - 1,442,799 MXN	3	27.08% 6.25%
1,442,800 MXN - 1,527,699 MXN	1	20.83% 2.08%
1,527,700 MXN - 1,612,499 MXN	1	18.75% 2.08%
1,612,600 MXN - 1,697,399 MXN	2	16.67% 4.17%
1,697,400 MXN - 1,782,299 MXN	1	12.5% 2.08%
1,782,300 MXN - 1,867,099 MXN	0	n/a
1,867,200 MXN - 1,951,999 MXN	0	n/a
1,952,000 MXN - 2,036,899 MXN	0	n/a
2,036,900 MXN - 2,121,799 MXN	0	n/a
2,121,800 MXN - 2,206,599 MXN	2	10.42% 4.17%
2,206,700 MXN - 2,291,499 MXN	0	n/a
2,291,500 MXN - 2,376,399 MXN	0	n/a
2,376,400 MXN - 2,461,199 MXN	1	6.25% 2.08%
2,461,300 MXN - 2,546,099 MXN	0	n/a
HIGH SALARIES
2,546,100 MXN - 2,715,899 MXN	1	4.17% 2.08%
2,715,900 MXN - 2,885,599 MXN	1	2.08% 2.08%
2,885,600 MXN - 3,055,299 MXN	0	n/a
3,055,400 MXN - 3,225,099 MXN	0	n/a
3,225,100 MXN - 3,394,799 MXN	0	n/a
3,394,800 MXN - 3,564,599 MXN	0	n/a
3,564,600 MXN - 3,734,299 MXN	0	n/a
3,734,300 MXN - 3,904,099 MXN	0	n/a
3,904,100 MXN - 4,073,799 MXN	0	n/a
4,073,800 MXN - 4,243,499 MXN	0	n/a
4,243,600 MXN - 5,940,999 MXN	0	n/a

Gender / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys		AVERAGE SALARY / YEAR
1	Men	27	1,081,259 MXN
2	Women	17	621,257 MXN

Education / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys
1	Doctorate Degree	1	1,227,237 MXN
2	Masters Degree	19	1,154,248 MXN
3	Bachelors Degree	26	811,368 MXN
4	Some College	1	529,596 MXN
5	High School	1	461,699 MXN

Experience / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys
1	20+ Years	7	1,598,973 MXN
2	16-20 Years	6	1,576,907 MXN
3	12-16 Years	4	1,115,207 MXN
4	4-8 Years	12	867,383 MXN
5	8-12 Years	6	862,291 MXN
6	2-4 Years	8	426,053 MXN
7	1-2 Years	1	256,311 MXN
8	0-1 Year	4	224,060 MXN

Age / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys
1	56-60	3	2,108,201 MXN
2	41-45	5	1,425,836 MXN
3	n/a	4	1,376,611 MXN
4	46-50	4	1,174,617 MXN
5	31-35	6	953,952 MXN
6	36-40	8	926,793 MXN
7	26-30	11	585,611 MXN
8	21-25	7	288,562 MXN

Work Type / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys
1	Permanent	45	989,598 MXN
2	Self Employed	1	256,311 MXN
3	Contract	2	230,849 MXN

Cities / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys
1	Cancún	1	2,451,080 MXN
2	San Luis Potosí	1	2,187,980 MXN
3	Puebla	2	1,032,034 MXN
4	Guadalajara	4	991,295 MXN
5	Mexico City	28	986,203 MXN
6	Monterrey	7	736,682 MXN
7	Toluca	1	604,283 MXN
8	León	1	461,699 MXN
9	Tijuana	1	300,444 MXN
10	Veracruz	1	247,823 MXN
11	Chihuahua	1	195,203 MXN

Careers / Marketing, Sales, Purchase / Mexico (Gross MXN)

#		Surveys
1	Other Marketing Career	2	1,943,551 MXN
2	Sales Executives	2	1,892,628 MXN
3	Sales Manager	4	1,544,656 MXN
4	Sales Engineer	1	1,420,744 MXN
5	Marketing Executive	4	1,264,581 MXN
6	Marketing Manager	8	1,135,576 MXN
7	Purchasing Manager	5	1,111,813 MXN
8	Advertising Lead	2	1,035,428 MXN
9	Sales	2	633,139 MXN
10	Sales Representative	1	602,585 MXN
11	Business Marketing	1	532,991 MXN
12	Purchaser	1	529,596 MXN
13	Lead Purchaser	3	468,489 MXN
14	Product Market Research	1	454,909 MXN
15	Marketing	4	336,090 MXN
16	Marketing Coordinator	3	332,695 MXN
17	Market Research	2	297,049 MXN
18	Sales Administrator	1	297,049 MXN
19	Purchasing Agent	1	195,203 MXN

People's individual salary examples (surveys)

Lic. En Ciencias De La Comunicación

Posted 17 November 2021
Key knowledge and tasks

"Comercialización
Publicidad
Marketing."

City	Education	Experience	Knowledge	Gross salary / year
Monterrey	Bachelors Degree	1-2 Years	Advanced	255,600 MXN

Lead Sourcing Specialist

Posted 21 May 2020
Key knowledge and tasks

"Negotiations with suppliers about all terms: price, delivery time, conditions, warranty, etc."

City	Education	Experience	Knowledge	Gross salary / year
Monterrey	Bachelors Degree	4-8 Years	n/a	500,500 MXN

Social Media Marketing Specialist

Posted 30 April 2020
Key knowledge and tasks

"Create and manage content for advertising and marketing purposes for various social media channels. 
Create various content on social media channels that is engaging and relevant to a company’s mission, audience, and objectives. 
Create, engage with, and build brand loyalty within a social media community. 
Improve the effectiveness of social media content and campaigns using analytical and research tools."

City	Education	Experience	Knowledge	Gross salary / year
Monterrey	Bachelors Degree	0-1 Year	n/a	185,600 MXN

Trade Marketing Manager

Posted 20 February 2020
Key knowledge and tasks

"Merchandising for Points of Sales."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	8-12 Years	n/a	1,141,000 MXN

Product

Posted 09 February 2020
Key knowledge and tasks

"Automotive industry."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	2-4 Years	n/a	454,900 MXN

Marketing Manager

Posted 13 August 2019
Key knowledge and tasks

"Managing digital marketing campaigns, lead generation and branding activities."

City	Education	Experience	Knowledge	Gross salary / year
Guadalajara	Bachelors Degree	8-12 Years	n/a	266,400 MXN

Planning Director Branding

Posted 17 July 2019
Key knowledge and tasks

"Brand and Marketing Consultant for Global Consumer Good Companies."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	8-12 Years	n/a	603,900 MXN

Lead Purchaser

Posted 05 July 2019
Key knowledge and tasks

"Lead purchaser for north amercia."

City	Education	Experience	Knowledge	Gross salary / year
Toluca	Bachelors Degree	4-8 Years	n/a	603,900 MXN

Researcher

Posted 25 June 2019
Key knowledge and tasks

"Perform marketing research studies."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	2-4 Years	n/a	191,800 MXN

Business Development Director

Posted 24 June 2019
Key knowledge and tasks

"Support fieldsales people."

City	Education	Experience	Knowledge	Gross salary / year
Guadalajara	Bachelors Degree	20+ Years	n/a	2,126,100 MXN

Head Of Marketing

Posted 10 May 2019
Key knowledge and tasks

"Head of Marketing, Head of Account Management."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	4-8 Years	n/a	1,509,800 MXN

Business Marketing Manager

Posted 02 May 2019
Key knowledge and tasks

"Business Develper."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	16-20 Years	n/a	532,900 MXN

Principal Sales Consultant

Posted 08 April 2019
Key knowledge and tasks

"Pre-sales consultant working along with Sales Reps for Construction and Engineering customers."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	12-16 Years	n/a	1,421,000 MXN

Business Development Director, Partner

Posted 18 March 2019
Key knowledge and tasks

"Director/Partner:
Sales and Marketing B2B
General Management."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	20+ Years	n/a	2,664,300 MXN

Project Manager

Posted 05 March 2019
Key knowledge and tasks

"New business records, event planning, etc."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	2-4 Years	n/a	266,400 MXN

Marketing Director

Posted 17 February 2019
Key knowledge and tasks

"Lead a team of 18 responsible for digital, e-commerce, branding and marketing communications and business development activities."

City	Education	Experience	Knowledge	Gross salary / year
Cancún	Masters Degree	16-20 Years	n/a	2,451,200 MXN

Writer Content

Posted 10 December 2018
Key knowledge and tasks

"I lead all the marketing research, currently I´m leading a project for employer brand (HR), and I have been training for SEO and SEM marketing I need to performed on it ASAP."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	0-1 Year	n/a	218,700 MXN

Purchasing Supervisor

Posted 02 November 2018
Key knowledge and tasks

"Buyer in a multilevel company."

City	Education	Experience	Knowledge	Gross salary / year
Tijuana	Bachelors Degree	2-4 Years	n/a	300,800 MXN

Principal Sales Represenative

Posted 27 September 2018
Key knowledge and tasks

"Responsible for the direct sale of Sabre Travel Network products and services for Mexico, Central America, and The Caribbean. 
Responsible for finding and generating new customers, both critical, large and middle size accounts. 
Calls on prospective customers, provides technical and administrative product information/demonstrations and quotes appropriate customer prices. 
Represents the company to the customer and the customer to the company in sales- related matters; understanding of customer's business and product requirements is necessary. 
This position is fully knowledgeable about company products. 
Establishes target list and short-range strategies to attain key business plan objectives of new and conversion sales. 
Quotes and negotiates pricing options and explains contractual obligations to potential customers. 
Closes sales; goal is to meet profitability and growth objectives. 
Develops strategic business/sales plans."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	20+ Years	n/a	770,200 MXN

Marketing Specialist

Posted 04 September 2018
Key knowledge and tasks

"Campaign execution and lead generation."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	4-8 Years	n/a	320,400 MXN

Regional Marketing Coordinator

Posted 22 August 2018
Key knowledge and tasks

"Marketing Coordinator for Makeup: in charge of the internationalization in Hispanic Zone, launch plan, Brand Equity & Distribution Plan."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Bachelors Degree	4-8 Years	n/a	546,900 MXN

Employee

Posted 03 July 2018
Key knowledge and tasks

"Airline company sales administrative."

City	Education	Experience	Knowledge	Gross salary / year
Guadalajara	Bachelors Degree	0-1 Year	n/a	296,200 MXN

Sales Director Latin America

Posted 04 March 2018
Key knowledge and tasks

"28 years experienced in automotive industry at global companies. More than 20 years in leadership position. Multi cultural experience. Operational and sales/marketing strategic positions."

City	Education	Experience	Knowledge	Gross salary / year
San Luis Potosí	Masters Degree	20+ Years	n/a	2,187,600 MXN

Director Of Marketing

Posted 04 December 2017
Key knowledge and tasks

"Using the HubSpot tools, I create and execute marketing strategies for companies looking to build their brand and increase their leads."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	12-16 Years	n/a	396,600 MXN

Strategic Marketing Manager

Posted 16 August 2017
Key knowledge and tasks

"Regulate pricing strategy market reserach data analytics for customers, fact base, online channel."

City	Education	Experience	Knowledge	Gross salary / year
Mexico City	Masters Degree	4-8 Years	n/a	826,200 MXN