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MARKET RESEARCH / SALARY
Average Salary - Market Research / United States UNITED STATES


SALARY SURVEYS

45

UPDATED
July 2024
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AVERAGE SALARY / YEAR MOST TYPICAL SALARY / YEAR
Gross income
Net (after tax)

$73,913 USD

£58,417 GBP
New York City

$74,750 USD

$52,000 USD

£41,098 GBP
Including "New York City"
Excluding "New York City"

Average Salary / Market Research / United States

Average salary for Market Research / United States is $73,913 USD per year. The most typical earning is $52,000 USD. All data are based on 45 salary surveys. Salaries are different between men and women. Men receive an average salary of $83,600 USD. Women receive a salary of $79,800 USD.

Based on education, the highest salaries receive people with Doctorate Degree with salary of $100,000 USD. The second most paid education level is Masters Degree with salary of $95,500 USD.

Different experiences affect earning as well. People with 20+ Years of experience receive salary of $132,800 USD. Employees with 12-16 Years of experience receive $117,500 USD.

Levels / Market Research / United States (Gross USD)

Salary Levels (USD) per Year Surveys [%]
$10,000 USD - $14,999 USD
0 n/a
$15,000 USD - $19,999 USD
0 n/a
$20,000 USD - $24,999 USD
1 100%
2.22%
$25,000 USD - $29,999 USD
0 n/a
$30,000 USD - $34,999 USD
1 97.78%
2.22%
$35,000 USD - $39,999 USD
3 95.56%
6.67%
$40,000 USD - $44,999 USD
3 88.89%
6.67%
$45,000 USD - $49,999 USD
2 82.22%
4.44%
THE MOST TYPICAL SALARY
$50,000 USD - $54,999 USD
8 77.78%
17.78%
$55,000 USD - $59,999 USD
4 60%
8.89%
$60,000 USD - $64,999 USD
1 51.11%
2.22%
$65,000 USD - $69,999 USD
2 48.89%
4.44%
$70,000 USD - $74,999 USD
1 44.44%
2.22%
$75,000 USD - $79,999 USD
5 42.22%
11.11%
$80,000 USD - $84,999 USD
1 31.11%
2.22%
$85,000 USD - $89,999 USD
1 28.89%
2.22%
$90,000 USD - $94,999 USD
0 n/a
$95,000 USD - $99,999 USD
1 26.67%
2.22%
$100,000 USD - $104,999 USD
2 24.44%
4.44%
$105,000 USD - $109,999 USD
1 20%
2.22%
$110,000 USD - $114,999 USD
1 17.78%
2.22%
$115,000 USD - $119,999 USD
1 15.56%
2.22%
$120,000 USD - $124,999 USD
1 13.33%
2.22%
$125,000 USD - $129,999 USD
1 11.11%
2.22%
$130,000 USD - $134,999 USD
1 8.89%
2.22%
$135,000 USD - $139,999 USD
1 6.67%
2.22%
$140,000 USD - $144,999 USD
0 n/a
$145,000 USD - $149,999 USD
0 n/a
HIGH SALARIES
$150,000 USD - $159,999 USD
1 4.44%
2.22%
$160,000 USD - $169,999 USD
0 n/a
$170,000 USD - $179,999 USD
0 n/a
$180,000 USD - $189,999 USD
1 2.22%
2.22%
$190,000 USD - $199,999 USD
0 n/a
$200,000 USD - $209,999 USD
0 n/a
$210,000 USD - $219,999 USD
0 n/a
$220,000 USD - $229,999 USD
0 n/a
$230,000 USD - $239,999 USD
0 n/a
$240,000 USD - $249,999 USD
0 n/a
$250,000 USD - $349,999 USD
0 n/a

Gender / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 Men 15 $83,600 USD
2 Women 20 $79,800 USD

Education / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 Doctorate Degree 1 $100,000 USD
2 Masters Degree 12 $95,500 USD
3 Bachelors Degree 32 $65,000 USD

Experience / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 20+ Years 6 $132,800 USD
2 12-16 Years 2 $117,500 USD
3 8-12 Years 5 $86,800 USD
4 2-4 Years 13 $64,900 USD
5 4-8 Years 8 $62,200 USD
6 1-2 Years 3 $49,200 USD
7 0-1 Year 8 $46,400 USD

Age / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 41-45 2 $159,000 USD
2 56-60 2 $144,000 USD
3 31-35 2 $94,000 USD
4 46-50 5 $84,400 USD
5 36-40 3 $84,000 USD
6 26-30 12 $77,000 USD
7 21-25 9 $50,900 USD
8 n/a 10 $47,600 USD

Work Type / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 Contract 2 $89,000 USD
2 Permanent 43 $73,200 USD

States / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 North Carolina 2 $155,500 USD
2 Delaware 1 $123,000 USD
3 Louisiana 1 $105,000 USD
4 District Of Columbia (DC) 3 $101,000 USD
5 Pennsylvania 3 $91,000 USD
6 Minnesota 1 $80,500 USD
7 Ohio 3 $80,200 USD
8 Texas 3 $75,300 USD
9 Massachusetts 3 $74,000 USD
10 California 4 $69,500 USD
11 New York State 6 $67,500 USD
12 Florida 3 $61,700 USD
13 Arizona 2 $55,000 USD
14 Colorado 2 $53,500 USD
15 Illinois 1 $50,000 USD
16 Georgia 1 $50,000 USD
17 Indiana 2 $49,000 USD
18 Washington State 2 $44,500 USD
19 New Jersey 2 $35,000 USD

Cities / Market Research / United States (Gross USD)

# Surveys AVERAGE SALARY / YEAR
1 Fayetteville 1 $183,000 USD
2 Columbus 1 $158,000 USD
3 Raleigh 1 $128,000 USD
4 Wilmington, Delaware 1 $123,000 USD
5 New Orleans 1 $105,000 USD
6 Washington DC 3 $101,000 USD
7 Philadelphia 3 $91,000 USD
8 Dallas 2 $85,500 USD
9 St. Paul 1 $80,500 USD
10 San Francisco 3 $78,000 USD
11 St. Petersburg 1 $75,000 USD
12 New York City 4 $74,800 USD
13 Boston 3 $74,000 USD
14 Peoria 1 $60,000 USD
15 Miami 1 $55,000 USD
16 Houston 1 $55,000 USD
17 Orlando 1 $55,000 USD
18 Denver 2 $53,500 USD
19 Rochester 2 $53,000 USD
20 Seattle 1 $53,000 USD
21 Toledo 1 $50,700 USD
22 Tempe 1 $50,000 USD
23 Chicago 1 $50,000 USD
24 Fort Wayne 1 $50,000 USD
25 Atlanta 1 $50,000 USD
26 Indianapolis 1 $48,000 USD
27 Los Angeles 1 $44,000 USD
28 Spokane 1 $36,000 USD
29 Newark 2 $35,000 USD
30 Cincinnati 1 $32,000 USD

People's individual salary examples (surveys)

14/14  Markey Research Analyst (Woman)
Posted 14 November 2021

What I do?

"Research."

City Education Experience Knowledge Gross salary / year
Denver Bachelors Degree 0-1 Year Basic $55,000 USD

13/14  Research Coordinator (Woman)
Posted 16 September 2021

What I do?

"Industry research."

City Education Experience Knowledge Gross salary / year
Rochester Bachelors Degree 0-1 Year Intermediate $38,000 USD

12/14  Market Analyst (Man)
Posted 01 July 2021

What I do?

"Market Research."

City Education Experience Knowledge Gross salary / year
Toledo Bachelors Degree 1-2 Years Expert $50,700 USD

11/14  Marketing Specialist (Man)
Posted 28 June 2021

What I do?

"Marketing research, project management, written communications skills, strong people relationship skills."

City Education Experience Knowledge Gross salary / year
Denver Bachelors Degree 2-4 Years Advanced $52,000 USD

10/14  Web Analytics Manager (Man)
Posted 14 July 2020

What I do?

"Adobe Analytics."

City Education Experience Knowledge Gross salary / year
Raleigh Bachelors Degree 20+ Years n/a $128,000 USD

9/14  PTW Analyst (Man)
Posted 03 September 2019

What I do?

"Calculate competitor price predictions on govt contracting bids."

City Education Experience Knowledge Gross salary / year
Washington DC Masters Degree 8-12 Years n/a $117,000 USD

8/14  Senior Research Executive (Woman)
Posted 13 June 2019

What I do?

"Healthcare market research."

City Education Experience Knowledge Gross salary / year
New York City Bachelors Degree 2-4 Years n/a $67,000 USD

7/14  Marketing Research Manager (Woman)
Posted 15 March 2019

What I do?

"Marketing manager."

City Education Experience Knowledge Gross salary / year
New Orleans Bachelors Degree 2-4 Years n/a $105,000 USD

6/14  Research Analyst (Woman)
Posted 06 March 2019

What I do?

"I research markets and consumers."

City Education Experience Knowledge Gross salary / year
Miami Masters Degree 2-4 Years n/a $55,000 USD

5/14  Market Coordinator (Woman)
Posted 01 February 2019

What I do?

"Plan events and coordinate sales for company Recruit new talent attend career fairs process invoices."

City Education Experience Knowledge Gross salary / year
Tempe Bachelors Degree 4-8 Years n/a $50,000 USD

4/14  Business Intelligence Manager (Man)
Posted 14 December 2018

What I do?

"Responsible for implementing the strategic design and maintenance of business intelligence applications. Identifies, researches, and resolves technical problems. Ensures that the use of business intelligence applications enhances business decision making capabilities. Requires a bachelor's degree. Typically reports to a supervisor or manager. Typically 8+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. May provide a leadership role for the work group through knowledge in the area of specialization."

City Education Experience Knowledge Gross salary / year
Washington DC Bachelors Degree 8-12 Years n/a $100,000 USD

3/14  Research Associate (Woman)
Posted 12 November 2018

What I do?

"Research design, research execution, report creation."

City Education Experience Knowledge Gross salary / year
Rochester Bachelors Degree 2-4 Years n/a $68,000 USD

2/14  Jr. Analyst (Man)
Posted 23 August 2018

What I do?

"Daily Updating on Chemicals, Import/Export Data, Current Events and Logistical Issues."

City Education Experience Knowledge Gross salary / year
Houston Bachelors Degree 0-1 Year n/a $55,000 USD

1/14  Market Research Associate (Woman)
Posted 12 January 2018

What I do?

"Market Research and Competitive Intelligence."

City Education Experience Knowledge Gross salary / year
Indianapolis Bachelors Degree 2-4 Years n/a $48,000 USD


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